What £2,750 per month buys.
The from-price funds a full monthly programme, not a slice of one. That means story development from your data, expertise and market, the writing of releases and data assets, individually targeted pitching to journalists, and reporting on every piece of coverage secured, with links and reach noted.
Typical engagements secure several pieces of linked coverage each month. We deliberately do not promise a fixed link count, because volume depends on story strength and the news cycle, and any agency claiming otherwise is either padding numbers or guessing. Some months over-deliver, some run quieter; over a quarter the programme compounds.
What pushes the price above the starting point.
Three things reliably raise the scope. Competitive niches first: in categories where every brand is pitching the same desks, standing out takes stronger assets and more original data. Multiple markets second: pitching UK and US media, for instance, means separate angles, separate media lists and separate news cycles, not a copied and pasted release. Regulated sectors third: finance, health and legal stories need compliance review and more careful sourcing, which adds time before anything reaches a journalist.
None of this is padding. Each factor changes how much work a month of campaign activity genuinely takes.
Why we do not publish a rate card.
Digital PR pricing resists a rate card for a simple reason: two briefs can look identical on paper and be entirely different jobs. A national retailer with rich internal data is a different engagement from a B2B firm in a niche served by three trade titles, even at the same budget. A rate card would overcharge one and underprice the other, and the underpriced one would get quietly under-served. We would rather ask a few questions and quote a number we can stand behind for the life of the engagement.
How to compare digital PR pricing between agencies.
When you are comparing digital PR pricing between agencies, ask each one the same things:
- Who actually writes and pitches the work, and how senior are they?
- What does a typical month produce, and can they show recent coverage?
- How are links earned, and would they survive a manual review?
- How is success measured and reported?
Treat guaranteed placements in named outlets as a red flag rather than a selling point. Journalists decide what they publish; anyone guaranteeing a specific masthead is describing an arrangement, not earned coverage.
What happens after you email us.
Send a line to info@digitalprservices.co.uk with your website and what you are trying to achieve. We reply within one working day with a handful of questions, then a scoped quote and a view on the stories we would pitch first. If a campaign programme is the wrong tool for your situation, we will say so and point you somewhere more useful. The full picture of what a retainer includes is on our digital PR services page.