What a retained programme includes.
Our digital PR services run as a rolling monthly campaign programme. Each month we develop story ideas from your data, your people and your market, write the assets a journalist can use, and pitch them to named reporters at national, regional and trade titles. Coverage comes first; the links it carries build your search authority as a compounding by-product, and the brand awareness rides along for free.
Each package defines a campaign batch of five, ten or twenty editorial placements, targeted for completion within 30 to 45 days. Which publications run the story still moves with story strength and the news cycle, and we would rather say so here than explain it in month three. Packages start from £2,500 a month, and the full breakdown sits on our pricing page.
The five stages every story goes through.
Insight comes first: we find the story in your data or expertise, because it's nearly always already in the building. Angle shapes it for a news desk, which usually means sharpening one finding and dropping three. Asset is the writing: the release, data piece or expert comment, finished to a standard a journalist can lift from. Pitch is targeted outreach to the reporters who cover the subject, never a mass blast. Coverage closes the loop: secured pieces reported back to you with links and reach.
It is unglamorous and repeatable, which is precisely why it keeps working.
What a typical month looks like.
Week one is planning: we agree the month’s stories and the reactive angles behind them. Weeks two and three are build and pitch: assets written, target lists drawn, journalists approached individually and given room to reply. Week four is follow-through: pieces chased to publication, links checked and logged, and next month's ideas already moving.
Alongside the planned stories we keep your spokespeople in front of reactive opportunities, because some of the best coverage in any month comes from a fast, sharp quote rather than the flagship story. Our campaign formats page shows what those flagships tend to look like.
Who it suits, and who it does not.
Retained digital PR services suit organisations with something to say and the patience to say it repeatedly: retailers, professional services firms, finance and travel brands, B2B companies with genuine expertise on tap. Everything from research to reporting is handled for you.
It's a poor fit if you need a fixed number of links by Friday, or if the plan cannot survive a fortnight when journalists are consumed by a budget, an election or a royal story. Coverage compounds. It doesn't arrive on a timetable.
Coverage first, links follow.
We build campaigns for coverage, and links arrive as a consequence of it. Recent campaigns have landed linked coverage on titles like the Daily Mail, Metro and The Independent, and when a title of that stature covers your story, the link sits inside a real article, placed by a journalist's decision instead of a transaction. That is the kind of authority that ages well in search. If the search case is what brought you here, our PR for SEO page sets out how earned coverage feeds a link profile, anchor text realities included.
What we will not promise.
No guaranteed placements in named outlets, and no ranking promises. Journalists decide what they publish, and an agency telling you otherwise is either paying for placements or rehearsing an awkward conversation for later.
What we do commit to: a defined placement batch every campaign cycle, plain reporting on what landed and what didn't, and story ideas strong enough to keep the odds firmly in your favour.