Digital PR services that get you written about, not just linked to.
Our digital PR services start with the story inside your business: we find it, shape it for a news desk, and pitch it to the journalists who cover your world. The coverage builds your name. The PR links inside it build your search rankings. Both compound.
- Earned, not bought
- Coverage in real news
- Every PR link tracked
- Month to month
Coverage our campaigns have earned on titles including
What are digital PR services?
Digital PR services, sometimes called online PR services, earn coverage for a brand in online publications: national and regional news, trade titles and high-traffic consumer sites. The coverage builds awareness with real readers, and the links journalists include when they cite you, the PR links, build the search authority Google rewards. Our digital PR services cover the whole job: finding the story, writing the asset, pitching named journalists and reporting every placement.
Read the plain-English guide to digital PR →Six digital PR services, one method underneath.
Every service runs through the same five stages and reports the same way. Pick the route that fits your story, or let us build the mix.
Digital PR campaigns
Data studies, surveys, indexes and seasonal hooks, planned and delivered as a monthly programme of stories.
Explore campaignsDigital PR links
Editorial links earned inside coverage, delivered in defined batches of 5, 10 or 20 placements.
Explore PR linksData-led PR
Stories built from your numbers, public datasets and commissioned surveys. Angles journalists can't get anywhere else.
Explore data-led PRReactive PR & expert comment
Your spokesperson in the day's news within hours, answering journalist requests while the story is still live.
Explore reactive PRProduct PR
Gift guides, roundups and review coverage for ecommerce and consumer brands, with the seasonal calendar handled.
Explore product PRPR for SEO
How earned coverage builds the backlink profile Google rewards, and how we point that authority at the pages that matter.
Explore PR for SEOPR links earned in coverage, delivered as a defined batch.
Most agencies sell digital PR as a retainer and hope for the best. We define the outcome: a campaign batch of five, ten or twenty editorial placements, each one a real article on a title people know with a link back to the page you choose.
- Links sit inside editorial coverage, never sponsored posts or link farms
- Natural, branded anchors that pass a manual review
- Every placement reported with URL, publication and link attribute as it lands
- Batches targeted for completion within 30 to 45 days
Real placements, publications people read.
A sample of the editorial coverage our campaigns have earned. Click any tile to see the full article.
Five stages, one aim: coverage a journalist chooses to run.
Insight
We dig through your data, expertise and market for the story only you can tell, and map the pages that need authority.
Angle
We shape it the way a news desk needs it: timely, concrete and relevant to the readers of the titles we are pitching.
Asset
We write the data piece, release or expert comment to a standard a journalist can lift from without a rewrite.
Pitch
Named journalists, individually approached. No mass blasts, no spray lists, one useful follow-up.
Coverage
Every placement reported with the publication, URL, link attribute and the page it points to.
Clear commitments before work begins.
Every package sets a placement minimum, a delivery window and a reporting standard up front.
Most batches complete within 30 to 45 days of receiving the brief. If a publisher runs late, we keep working until the batch is done.
Only live, verified placements count. If publisher timing creates a shortfall, we keep working until the batch is complete.
Every placement must appear in editorial coverage on a publication with a readership. No PBNs, no link farms.
No fixed-term lock-in. Cancel before the next renewal or change tier for the following campaign cycle.
Journalists do not owe anyone coverage. Our job is to make saying yes the easy choice.
Defined outcomes, editorial standards, nothing on your plate.
A defined batch, not a vague retainer
Five, ten or twenty editorial placements per cycle, targeted for completion within 30 to 45 days, so you always know the floor you are buying.
Hands-off from day one
Send your website and the pages you want to strengthen. We research the angles, write every asset, pitch named journalists and report each placement.
Real press, natural links
Coverage on publications with genuine readers, branded anchors, no PBNs and nothing that would fail a manual review.
Month to month, no lock-in
No fixed-term contract. Cancel before the next renewal or change tier for the following campaign cycle.
Digital PR packages from £2,500 a month.
Three monthly plans with a defined number of editorial placements in each. Month to month, no long contracts. Bespoke retained programmes are scoped on request.
Starter
A first run of national coverage.
5 editorial placements per campaign batch
- 5 pieces of linked coverage per campaign batch
- Data-led stories and expert comment, pitched to named journalists
- Titles with real readers, natural anchors
- Completed within 30 to 45 days
- Month to month, cancel before renewal
One product, service or page group that needs its first run of coverage and the links that come with it.
Growth
Several stories a month plus a reactive desk.
10 editorial placements per campaign batch
- 10 pieces of linked coverage per campaign batch
- Data-led stories plus reactive commentary on the day’s news
- Campaigns across several priority pages
- Completed within 30 to 45 days
- Month to month, cancel before renewal
Brands building authority across several commercial pages, categories or markets.
Scale
Own the conversation in your category.
20 editorial placements per campaign batch
- 20 pieces of linked coverage per campaign batch
- Multi-market campaign planning (UK, US, EU)
- Priority campaign desk and senior strategy review
- Completed within 30 to 45 days
- Month to month, cancel before renewal
Established brands and agencies that need dependable monthly coverage volume.
Every plan includes the same standard of work: titles with real readers, natural anchors, full reporting. The tier changes the volume, not the quality. Full pricing detail and FAQs →
Before you brief anyone, read these.
What is digital PR?
A plain English guide to digital PR: how it differs from traditional PR and from link building, what a campaign produces, and when it's the wrong tool.
Read the guide →Cost guideHow much does digital PR cost?
How much does digital PR cost in the UK? Typical agency, campaign, freelancer and in-house prices, what drives the cost, and how to budget a first quarter.
Read the guide →Worked ExamplesDigital PR examples: three campaign shapes that earn coverage
Three anonymised digital PR examples: a data index, a reactive comment win and a product roundup push, with the lessons that made each campaign work.
Read the guide →ComparisonDigital PR vs link building: which earns the links worth having?
Digital PR vs link building compared: how links are earned or bought, risk under Google's link spam policies, cost and value per link, speed and durability.
Read the guide →Digital PR services, answered.
What do your digital PR services include?
Story development from your data, expertise and market, the writing of data pieces, releases and expert comment, individually targeted pitching to named journalists, and reporting on every placement with its URL, publication and link attribute. Packages define the number of editorial placements per month; bespoke retained programmes are scoped on request.
How much do digital PR services cost?
Packages start at £2,500 a month for a five-placement campaign batch, £4,500 for ten and £8,000 for twenty. All plans are month to month. Bespoke programmes covering multiple markets or regulated sectors are quoted after a short scoping conversation.
What is a digital PR link?
A digital PR link, sometimes called a PR backlink, is a link earned when a journalist covers a story you gave them and cites your site inside the article. It sits in genuine editorial content on a title people know, carries a natural anchor and is the type of link Google's guidelines exist to reward rather than penalise.
Do you guarantee coverage in specific publications?
No. Journalists decide what they publish, which is what makes earned coverage worth having. What we commit to is a defined campaign batch of editorial placements on publications people read, targeted for completion within 30 to 45 days, and plain reporting of what ran and where.
How long does a digital PR campaign take?
Reactive commentary can land the same day. A planned data study takes four to eight weeks from agreed idea to published coverage. Our package commitment is to target completion of each agreed placement batch within 30 to 45 days of receiving the brief.
Is digital PR safe under Google's link spam policies?
Yes. PR links are earned editorially, carry natural anchors and sit in genuine news content. There is no scheme to detect and nothing to disavow. We don't use PBNs, link networks or sponsored placements dressed up as coverage.
Tell us what your business knows that nobody has written about yet.
Send a few lines about your company, your market and the pages you want to strengthen. A consultant replies within one working day with the angles we would pitch first and a scoped price.
- Reply within one working day, from a consultant, not a sales sequence
- Two or three concrete story angles and a recommended package
- Everything handled for you: research, writing, pitching and reporting
- A straight no if digital PR is the wrong spend for you right now
Prefer to talk? Book a 30-minute call or email info@digitalprservices.co.uk
Request a proposal
No discovery-call funnel, no homework. Fill this in and a consultant reads it.
Thanks, we have your brief.
A consultant will reply within one working day with first angles and a scoped price. If it's urgent, email info@digitalprservices.co.uk.